Rolando Herrera is the founder of BND, and now Insignia SEO an online marketing firm that focuses on the delivery and execution of products, services, and concepts to consumers. He’s helped brands and businesses grow at a rate of 300% over prior year using innovative digital delivery methods.
He’s worked in:
Marketing Clinical Research Facilities
Marketing Manufacturing & Wholesale Suppliers
Marketing Freight Forwarders
Marketing Sports & Apparel Goods
Marketing for Staffing Firms
Marketing for The Divorce Center
Marketing & Sales for Walt Disney Theme Parks
Market Sales & Catering Ops for Boston Market Corp
Retail Sales & Personal Banking for Guaranty Bank
Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that where implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.
Rolando’s motivation for success and growth is the ownership that he feels with the projects he undertakes. Seeing an idea take life and have people buy into it, enjoy it, or appreciate is the reason for his drive.
His desire to go into marketing at a young age was an early involvement in politics.
He appeared on the Today Show, The David Gregory Show, and Hardball as an active participant for his political party. He saw how ideas could be sold and how they could deliver. So with that in mind he looked into the world of business and has been marketing and selling ever since. If you could sell someone on an idea than a product or a service should be easy.
The reason he’s so successful with his marketing is that he is constantly learning, testing, and implementing new techniques that go side by side with the innovations in technologies and networks. He relates and listens to the audience so that the market is always supplying demand. With his proactive marketing approach there’s no way that success cant work for him instead of him working for success.