Technical SEO in Action!

When people first think of the word SEO, they get a bit hesitant because they’re not sure what it means or what all goes in to SEO let alone technical SEO. While traditionally SEO refers to the content that goes in to whatever work you’re doing, technical SEO is a bit of the opposite. Technical SEO has to do less with the content of the material or project you’re working on and more of the work that you do outside the project. In this instance, it’s the layout or foundation for the work that you’ll be doing.

There are different aspects that go in to SEO such as on page SEO, Off Page SEO and technical SEO. The first is basically self-explanatory in saying that it’s the content that is being written. It’s also made up of the keywords that should show up when someone searches for content pertaining to that information you wrote. Off page SEO is more based on links and outside sources that will lead people around your page or even to your page. Technical SEO is how well your site can be filtered through and searched for specific content. There are some tips and things you can do to make sure that your page is getting the proper rankings which includes making proper use of technical SEO.

Tips and tricks

To start with you’re going to have to make sure your site runs properly so that any type of SEO content can be accessed by your visitors. A slow loading site can cause people to leave or even not make it there at all. This is where you want to make sure that one you can handle the amount of people that’ll be visiting your site without over loading it. There are a few web tools and services that you can use to help you navigate through those issues. You always want to make sure that any and all content is mobile friendly. In an age where technology is everything and people want to be able to access it from their smart phones, you want it to be set up so that’s possible.

Google has “spiders” that go out regularly and search every website it possibly can to make sure the content is being updated or at least being worked on. In order to have your pages ranked among the top you need to make sure your page stays up to date with fresh information and reasons to bring visitors back. Whenever you work with technical SEO or any other kind you want to try and avoid duplicate content. Google specifically has tools they use to track those pages down and have them removed. Finally, with any data that is produced or written, you want to try and throw some appropriate links in there to try and navigate visitors to appropriate content and back up sources. With some of these great tips and tricks, you’ll find that you can now put your technical SEO data among other things to better use.

Learning from Your Competitors

Linking is a vital aspect of SEO and allows for a greater reach and a wider target audience. You need to recognize that linking brings traffic to your website via content published in other websites and blogs. If the content is sound and the sites it is published on are reputable, they can be a great medium for marketing.

However, building a link profile, especially when you’re starting out, can be a little difficult. In such cases, assessing your competitor’s link profile is a great option.

Sourcing the Links

If you’re starting out or creating a page that addresses a new market or field, you might need some help trying to find websites to establish a link profile. The best way to get great, credible links is to analyze a competitor’s website and see which sites are in their link profile.

You might want to start by analyzing more than one competitor website. If you search two or three competitor websites, you might be able to get better links. The websites that access all of the sites you listed would naturally take priority in your research.

Research the results

Blindly copying the websites that are linking to your competitors is a bad move and it can lead to unfortunate consequences. Look into the websites you unearthed from your analyses. You need to find out if the content is relevant to your website as well. For example, if you’re selling computer peripherals, it is best to look into blogs and websites that offer good content on computers and peripherals. The more respected the website is, the more likely it is to get you serious customers.

Look into the nature of those sites

Sometimes, your research can lead you down an unexpected path. When you are looking into the sites on your competitor’s link profile, try to understand what kind of websites they are. In keeping with the earlier example, are these sites offering tutorials and articles regarding computers? Does the website offer reviews and analysis? Once you understand the character of the website, you can seek out similar websites that your competitors might not have found. This way, you are learning from your competitor’s website but don’t blindly aping them.

Recognize bad links

Be cautious about the websites that look spam-filled and look like they might be penalized. You’ll harm your reputation if you gain links from such sites. It is best to stay clear of bad sites and stick to legitimate ones that offer good content.

 

SEO as Part of the Business Culture

One thing that hasn’t always gone hand in hand happens to be SEO and the business culture. For whatever reason, despite years of trying to merge the two successfully, many businesses have struggled with this concept. It’s quite unfortunate as if you can successfully merge the two together, you can really up your business and make a world of difference with the success of the company and the outcome that you’ve been wanting to achieve along the way as well. While there might not be any one way to go about doing such a thing, you can follow these tips and incorporate them in to the business culture to help out your company or the one you work for.

Tips on making SEO part of the business culture

First, I’d say look in to finding someone from corporate become a part of the action. Sometimes it takes getting an executive to buy in to things in order to get the ball rolling in the right direction. Secondly, find the person that works within your company to help clarify ideas and takes active roles in the programs and ideas that are being passed around. In most cases every company has a person or a department that takes part in it. Once your internal advocate has been located try and talk to them about the importance of SEO in the work place and find ways to work together and have it implemented.

If that doesn’t work, it’s hard to deny the facts or information that is sitting right there in front of you. In fact, if you can bring evidence to support your ideas in incorporating SEO in to the business culture you’ll find more people will be on board and supportive. It’s not always as easy as it sounds, but it’s definitely worth a try and the effort. This is also where the internal advocate can really come in to play. Over all you don’t want to make this seem any harder than it is. For people who already have a ton of responsibilities or work throughout their day, the last thing they want is more work. Make it seem easy and extremely capable of being done with little to no effort and you’ll likely have more people willing to cooperate.

You want people to be involved with the process and so sending out things like little emails or group meetings via a business chat can really go a long way. When you start getting people used to the idea and in on things, that’s when you want to use positive reinforcement to back things up. People like to be acknowledged for what they do and nothing encourages people to do something than having some form of positive reinforcement to back up things. Sometimes it can even have an employee or coworker going a little above and beyond just because you recognized them and the hard work they do. All of these tips combined can really help ease others in to building a working relationship together for SEO and business culture.

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